You should note that the diagram is included as part of a detailed report that Gartner issues to its members only and is not available in the public domain. An example of a Hype Cycle diagram is included below in this article. Some of the recently released Hype Cycles relate to domains, such as Emerging Technologies, Midsize Enterprises, Data Management, Digital marketing and advertising, Internet of Things (IoT), and others. This tool helps technology professionals get insights on the maturity levels of various technology innovations and the market adoption path that a technology may take in the future.Įach year, Gartner releases more than 90+ Hype Cycles related to various domains. The Hype Cycle is a graphical representation of how technologies progress from conception to maturity to becoming mainstream. To help with these decisions, Gartner introduced its Hype Cycle tool a few years ago and is currently used by many organizations to drive their technology strategy and investment decisions. How can one get a perspective on the maturity of these technologies within enterprises in general and their future potential? A lot of enterprises are testing the waters to potentially adopt emerging technologies such as machine learning, smart robots, cognitive computing, etc. How do you make those decisions, especially when the technologies in question are still new and have a greater risk associated with their adoption? To tackle this, CIF has been campaigning for the introduction of independent industry-wide standardised definitions of cloud services to provide end users with much needed clarity and to encourage adoption of best practice among providers offering cloud services,” he concluded.Watch the video below to learn more about Gartner’s Hype Cycle ToolĪs a technology executive, you are constantly expected to embrace new technologies and trends to help your business gain a competitive edge in your industry. The liberal application of the term ‘cloud’ only serves to dilute its meaning and confuse the market, which in turn can inhibit the performance of legitimate and credible CSPs. “A challenge that we face as an industry is one of a common definitions and consistent market education misinformation is the biggest issue that surrounds cloud-based IT at this time. Our latest research, which we will publish in September, shows that all signs in the UK are immensely positive adoption rates stand at an all-time high and are set to increase further still, and satisfaction rates are going strong. Cloud services are now largely proven as offering viable IT deployment models regardless of organisational size, vertical or application area and as such will continue to improve in both capability and adoption. “To say that cloud is deep in a trough of disillusionment is plainly false here in the UK. Although their Hype Cycle for Cloud Computing encounters the same issues, it at least gives a better indication of the varying states of maturity of the different deployment and service models available. The seemingly arbitrary placement of the generic ‘cloud computing’ on a one-dimensional line risks over-simplifying both the technology and its impact on IT delivery, as well as masking the complexity in the supply chain and confusing the market. “In the latest report, Gartner at least concedes that, “one dot on a Hype Cycle cannot adequately represent all that is cloud computing”, so one has to question the logic of including it as a singular entity when in reality it is adopted in many and various forms. Responding to the report, Andy Burton, Founder of CIF, said that Gartner’s clumsy placement of ‘cloud computing’ on the model gives little accurate indication of market maturity and the tremendous acceptance of cloud here in the UK market. In its latest report, the analyst house suggests that cloud computing has passed the so-called ‘Peak of Inflated Expectations’, and is now firmly in the next stage, the ‘Trough of Disillusionment’, characterised by public disillusionment.
Gartner’s Hype Cycle for Emerging Technologies charts the perception of new and maturing technologies, taking in to account uptake, general acceptance and business benefit.
Gartner’s inclusion of cloud computing in its annual Hype Cycle for Emerging Technologies risks confusing the market and fundamentally misrepresents the state of the cloud industry today, according to the Cloud Industry Forum (CIF). UK adoption and satisfaction rates continue to climb.Model masks level of market maturity and complexity.Gartner must take a more international perspective for ‘cloud computing’ in its Hype Cycle for Emerging Technologies, says CIF